Impact and Measurements

We, as business students, are very concerned with success and how to measure it, but also with the impact we can have. We obviously want this event to be successful and here are our goals and how we plan to measure our success.

Main Objectives of the Event

The event aims at educating business students on drug addiction in general as well as the policies around it. As future managers and entrepreneurs, they have the ability and the knowledge necessary to bring a new perspective on drug addiction. They will have the opportunity to learn and understand why drug addiction is a disease and why treating it is economically viable, all religious, political or personal beliefs put aside. This event aims at filling a gap on a topic that is hardly ever discussed in class or in textbooks.

Desirable Outcomes

A website will be setup so participants can contribute their ideas afterward. The point is to keep the discussion alive and having a brainstorm so even more ideas of new policies can be generated. Having business students getting involved in their community in order to help reduce drug addiction, and directly help drug addicts is also a movement this event would like to create.

Measuring the Goals and Impacts

There is three parts as to whether this project is successful, one is before the event, the other one is during the event and the last one is after the event. The ultimate way to measure the success of what has been done before the event is whether or not the event can get people to fill the 120 seats. To measure the success of the event in itself, surveys will be given to the panel as well as the students so adjustments can be made for future years to come. Finally, to measure the success after the event, the website will be the main, but not the only, tool being used.

We think those goals and measurements are realistic and attainable, if you disagree please use the comment section to butcher our rational.